With 1,960,200 sq. feet of land, Raging Waves is one of the largest waterparks in North America located in Yorkville, Illinois.
With the multitude of entertainment options in the Chicagoland area, the waterpark wanted to distinguish itself from the competition and increase daily attendance and summertime entertainment market share.
The park was also adding a new feature - the Cowabunga zip-line. The new attraction spanned the park and offered over 2000 feet and 4- courses of high-flying, rippin’-zippin’ fun (in addition to ancillary revenue for the park).
Utilizing awareness-driven advertising, unique collateral and mailings, grass-roots partnership programs, events and social media, the park achieved it’s goal of increasing sales, launching the zip line and exponentially increasing summer traffic.