Medieval Times is an entertainment destination featuring an eleventh-century style medieval Spain castle that includes a show of six knights in authentic armor clashing in a jousting tournament during a five-course meal.
The Schaumburg location is over 20 miles from the city of Chicago and faced challenges in continuing to draw patrons to the remote location. We overcame the obstacles with unprecedented results:
44% boost in bottom line revenue thru the development of various new marketing initiatives.
96% in customer satisfaction against a goal of 90% and a prior result of 85%.
30% ticket revenue increase by maximizing royalty ticket upgrades and other trade, grass-roots and traditional promotions.