Children’s Land pre-school learning center opened its new facility in the Lincolnshire Corporate Center, with full programming. Operating its flagship center in Glenview, IL, Children’s Land offered age-appropriate curriculum in writing, math, literacy, art, music, drama, Spanish, computer and outdoor play for children ages 2 through 6.
Children’s Land goal was to launch a branding campaign to create awareness and enrollment at the new location. We used mailers, a redesigned website, a grand opening event, door-to-door guerilla marketing in the business complex and public relations to meet and exceed opening enrollment goals.